Erin R.

My specializations are analytics and e-commerce, and I help businesses understand their audience and improve conversion rates. I have expert-level proficiency in many industry-leading digital marketing and e-commerce platforms, a capability informed by 20+ years of prior professional experience in UI/UX development, technical architecture, and engineering team leadership. I've managed and delivered dozens of projects for a diverse roster of clients, including Microsoft, Intel, VMWare, TIBCO, Anheuser-Busch, Starbucks, Volkswagen, Best Buy, Bank of America, and Rolling Stone Magazine. Schedule your free 30-minute consultation with me today to discuss your organization's analytics needs with no further obligation. Services: * Configuration of new analytics properties and tag manager instances, and installation of new tracking pixels and platforms * Auditing and optimization of tracking / reporting configuration across multiple channels and platforms * Advanced tracking implementation (via code, tag manager, and/or partnership with your development team) * Design and implementation of visually stunning, custom-branded, omni-channel Looker Studio reports * Advanced troubleshooting of reporting anomalies and other technical issues * Cookie consent platform implementation & auditing Knowledge Areas: * Quantitative and behavioral analysis * Data Visualization * Enterprise-scale e-commerce * SEO / web performance tuning * Data Privacy / User Consent Regulation Compliance Expert-Level Proficiency w/ Google platforms & tools: * Google Analytics 4 / GA4 * Google Tag Manager / GTM * Looker Studio / Data Studio * BigQuery * Ads * Search Console * Merchant Center * OpenRefine * Optimize Additional platforms & tools experience: * Website Tracking: Amplitude, Adobe Analytics, Woopra, Piwik, Matomo, IBM CoreMetrics * E-commerce: Shopify, WooCommerce, SAP Hybris, Magento, CommerceBuild * Consent: OneTrust, Cookiebot, Cookiescript, TrustArc * CMS: Wordpress, Wix, Squarespace, EpiServer * Experience/Engagement: Fullstory, Hotjar, Heap * A/B Testing: Google Optimize, Optimizely, Adobe Target * Email/Leads: Marketo, Hubspot, Klaviyo * Social & Multimedia: Facebook, Instagram, Twitter, Pinterest, LinkedIn, Youtube, Vimeo * Other: Rudderstack, Tealium Tag Manager, Outbrain, Taboola, Criteo, Sizmek